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Get to know 5 types of game business models so you don't just accuse Pay to Win!

The gaming industry isn’t just about playing. There is a business in it where the perpetrators carry out transactions there. Each game also has a different business model.

The various game business models usually also follow what kind of game will be presented. Not all games can be applied and one business model can not always match games of the same genre.

So in this article, we will discuss what the game business model is that we can know. At least we will gain insight when reading this article. Let’s discuss directly below!

ALSO READ: PC and Console Lose? 5 Signs That Now is the Age of Mobile Games!

1. Full Game

You could say that this business model is a traditional one, where the game developer sells the game in full and the system sells off.

This business model is indeed the most basic in selling. The game is like an asset that is sold completely and the buyers will own it completely. Usually AAA games are sold with this kind of business model.

2. Expansion Pack

Unlike the Full Game, the Expansion Pack is a model in which buyers have to purchase a version of the game fullher first.

The Expansion Pack is actually just an add-on to the previous games that have been on sale. Expansion Packs are usually equipped with new features or even gameplay new to the previous game.

Examples of games that have Expansion Packs are The Sims, Warcraft III, and Diablo.

3. DLC

DLC stands for Downloadable Content which literally means content that can be downloaded, while the meaning is a variety of content, features and so on that can be downloaded by purchasing it first.

The DLC has exactly the same properties as the Expansion Pack. It’s just that the difference is the “shape.” If the Expansion Pack emphasizes more on story or gameplay new, while the DLC is more inclined to “units” to make the game more varied.

Usually DLC like characters, folderto character costumes.

4. Subscribe

Source: Windows Central

As the name suggests, this model makes us subscribe to be able to access or play the game. Usually this business model applies to games that are on line such as The Elder Scrolls Online and World of Warcraft.

Several game portals have also implemented this business model, such as Xbox where you can play various games by paying a few USD per month, Playstation Plus where you subscribe to get different games every month.

5. In App Purchase (IAP)

Source: GamingPH

This model is very popular practiced for various games mobile. This model allows you to play the game without having to buy or pay first or it’s free.

However, there are various premium content that you can get by purchasing. Usually this premium content is in the form of items in the game, you can powerups, boosterlethal weapons, or even just a costume.

Many think that this business model makes the “sultans” (people who have a lot of money to buy content), easier to win than free players who are better known as Pay to Win (P2W).

Even so, back to what form of content will be sold, if it affects gameplay then the term P2W applies.

This IAP can also be combined with Subscribe. It’s just that what is sold is certain content, such as VIP access and so on. For example, the game Ragnarok M where you can buy Premium to get VIP access and you can even meet Miniboss.

Also Read: Here Are 8 Main Advantages of Premium Users in Ragnarok M: Eternal Love!


So, there are various kinds of business models in the game industry. Each business model usually has its own advantages and disadvantages. What do you prefer yourself?